What to Expect When Selling

Prior to your launch date

1. Free Staging Consult

   Our stager will review your property and make detailed suggestions to improve marketability

2. Photographer

   Will take exterior and interior photographs to accompany the listing information, used in print advertising, slide shows or video tours, colour brochures, real estate and public websites

On the launch date

1. Real Estate Boards

   Listing processed on the Ontario Regional and Toronto Real Estate Boards for ultimate exposure

2. For Sale Sign

   24 hour advertising — will be installed

3. Royal Lepage "Hot Line"

   An instant message sent to all 175 Royal LePage Burloak agents with details of your property

4. Showings

   Could start immediately on the launch date. Your property must be ready for viewings

5. Agent Open House

   Agents will view your listing on behalf of potential clients. Date and time will be confirmed by our office and hosted by a member of the Barbara Beers team

6. Public Open House

   Optional. Date will be confirmed by our office and hosted by a member of the Barbara Beers team. Typically held on Sundays from 2:00 — 4:00

7. Marketing, Advertising And Media

   Copy of the slide show or video tour as well as all print advertising emailed to you for your records

8. Showing Feedback

   Feedback from agents and/or their clients will be emailed to you for your records

9. Brochures

   Professional colour brochures for prospective buyers will be delivered to your home

Preparing Your Home For A Successful Sale

Useful Videos

The Benefits of Staging Your Home

Staging a home for sale is a practice that has gained steam with our more challenging market. I see many home sellers confuse staging with decorating and consequently resisting the process and the recommendations of the staging professional.

Let your home speak to buyers.

Your home speaks to you, but what is it saying to your potential buyer? Most sellers we encounter tend to take the staging process personally.

Clutter may suggest your home doesn't measure up.

Most of us, if honest, will admit that our daily lives involve a certain amount of clutter. Clutter is just another perpetrator of distraction. More importantly, though, your clutter may be sending a message that you don't have enough space.

Don't shoot the stager.

The primary goal of staging is not to transform your home into the eighth wonder of the world. Rather, the best stagers will work with what you have, rearranging and reallocating all of your belongings, in order to present the property in its best light.

Too often the tendency is take the process personally, but you shouldn't. A third party specialist can bring the neutrality and objectivity needed to accomplish the goal.

If selling your home in the shortest amount of time and for the most money is your goal use the services of a professional stager.

Furniture Rental

Irene Wright is the owner of The Rental Dept., a local company that rents fine furniture and accessories for the purpose of home staging. She is a certified interior decorator with a passion to make all things beautiful. Her showroom is located at 72 Ditton Dr., unit D., Hamilton which offers a large warehouse space where all of the rental product is on display for purusing.

Why Stage?

It is a market fact that staged homes sell faster and for higher sale prices. As most buyers start on the internet, it is crucial to maximize the visual impact your home will have on print ads and virtual tours.  First impressions are so important. As a potential buyer walks through the front door they make an instant decision whether or not they're interested in the house. Make that first impression long lasting with beautiful rental furniture & one-of-a-kind accessories, they'll love what they see and want to see more! Rental furniture allows you to update the look of the home instantly without the expense of purchasing new items. Smaller homes & oddly shaped rooms should be staged to their maximum to show buyers their purpose and potential as many buyers find it difficult to imagine how to place furniture in an empty space. Vacant homes are a must to stage. Even if your house is gorgeous, beautiful furniture and accessories placed in the room helps buyers visualize their own furniture in the space and themselves living in it, making that connection with the home.

At The Rental Dept, our furniture and accessories are high quality pieces offered for the exclusive purpose of home staging. Our growing collection of carefully selected contemporary and transitional furniture pieces along with an extensive array of accessories have an elegant look that will be sure to increase a buyer's appeal. Strategically placed in a room our rentals will help bring out the best architectural features that your home has to offer at the same time deemphasize the less than desirable areas the home may have. The final result is a gorgeous look that will leave a lasting and memorable impression. Allow us to help you transform your home today.

Marketing, Advertising & Media

We advertise your home extensively in print and online 24 hours a day, 7 days a week. A list of where we market is listed below, for more detailed info contact us right away in our “Contact us” Section.

Web Strategy

INTERNATIONAL WEB STRATEGY

Social Media

Print Media

Monthly

Premium Page 3 | Access to Front Cover | Access to Home of the Week

Helpful Hints To Plan Your Move Accordingly

Book the movers. You can choose to have the movers pack everything, or just the breakables, or you can pack yourself. It's a good idea to obtain estimates from several different companies.

If you own your present home:

• Arrange to have your gas and electric meters (www.ontariohydroenergy.com) read on the day you leave and forward the bill to your new address.
• Have the oil tank read before your sale closes.
• If your water heater is rented, arrange for the transfer of the rental agreement to the purchaser
• Disconnect your telephone/internet provider/cable

If You Rent Your Present Home:

• Give necessary written notice to your landlord and make appropriate arrangements.

At Your "New" Home:

• Make arrangements for the gas and electric utilities, telephone, internet and cable TV to be connected on the day the sale closes.

General:

• Get "Change of Address" cards from the post offi ce and send out well before moving day.
• Have the post office forward your mail to your new address.
• Cancel any contracted services and preauthorized cheques.
• Inform gardening, dry cleaning, garbage pick-up, newspapers, magazines, diaper and other home services. Arrange for service at your new address.
• Obtain a letter of introduction from your current bank branch to help establish new accounts. Transfer trust or bank accounts and securities.
• Cancel or transfer social, athletic, civic, religious or business affi liations and memberships.
• Arrange for transfer of medical, dental, prescription and optical records.
• Change the address on your driver's license(s)/car/home insurance effective the day of the move.
• Collect all items out for cleaning, repair or storage. E.g. Fur coats, dry cleaning.
• Make special arrangements for the moving of perishables, such as plants.
• Make special arrangements for the moving of your pets.
• Dispose safely of all fl ammable liquids, as it is illegal for movers to carry them.
• Call school board to register children:
  • Halton Board of Education 905-335-3663 www.haltondsb.on.ca
  • R.C.School Board 905-632-6300 www.haltonrc.edu.on.ca
  • Hamilton Wentworth Public 905-527-5092 www.hwdsb.on.ca
  • Hamilton Wentworth Separate 905-525-2930 www.hwcdsb.edu.on.ca 905-525-2930